• User personas have been used since the mid 1990s. They are fictional users as a representation of real users of the future of how people will use your experience. They are a hypothesised group of users.
• Could include information regarding user’s goals, behaviours, environment and reasons for using said service/product, age, sex, occupation, hobbies, likes/dislikes.
• Universal design is the concept that you’re designing for any and all people. It is hard to design user persona’s for a large and varied user base. Try to satisfy the core audience and still tailor to fringe users.
• Always develop personas, utilise research to gain more insight on your users.
• Get feedback from users to further development. This could bring to light new ideas. Can further define your persona and create an optimal experience.

I believe the most important point in the lecture was about researching to gain insight on your users. Always utilise exemplars of other products/services in the same market as yours to gauge how users operate or enjoy what is being presented to them. If they are unhappy, you are able to alter your product to soothe them into transitioning into yours rather than an existing one with said problem.